The Best Makeup for Mature Skin + Application Tips

It’s no secret that as our skin texture and concerns change with age, our makeup needs evolve. Current generations are living longer and healthier lives, which means we need to be more open to embracing the ageing process. Rather than trying to cover up flaws, we encourage you to enhance what you’ve got by hydrating, brightening and adding luminosity to the skin, with a natural finish. Pro-ageing is the new anti-ageing! Instead of trying to look younger, the goal of pro-ageing is to be the best version of your current self. 

Many women are under the impression that they need to hide mature skin with high coverage makeup when really, you should be selecting hydrating, luminous and lightweight makeup products to enhance ageing skin. A radiant face is possible at any age, you just need to know which products will help you enhance your complexion. 

We’re here to help you find the best products that help add luminosity back into your changing skin texture to keep complexion looking youthful. 

Choosing the right makeup products for ageing skin is a great start, but we also share some application tips that can also help you achieve a radiant, age-defying look. 

Start by boosting your skin:

A healthy, hydrated complexion starts with a dedicated skincare routine of cleansing, moisturising and exfoliating. Before applying makeup, begin with a hydrating mist such as this Intensive Hydrosol Mist that is infused with antioxidant rich distilled flowers, plants and fruit extracts that revive and hydrate skin. Avoid starting your makeup with a thick layer of moisturiser or similar, and it often is not compatible with all types of makeup. 

Choose a primer with a smoothing texture to target areas with fine lines and wrinkles. Finding a primer with added luminosity can help add youthfulness into the skin. Try using a primer that plumps and hydrates skin while adding an instant radiant glow like the Platinum Mineral Primer. This is a multi-functional skincare primer enriched with hydrating and nourishing ingredients such as hyaluronic acid and glycerin as well as neuropeptides that assist in relaxing fine lines and wrinkles for a youthful touch to mature skin. A multifunctional primer pro-ageing is a perfect addition to your makeup routine as it ensures your complexion products are locked in all day while improving the health of your skin over time. 

Complexion perfection with a radiant second skin foundation:

It is important to steer clear of matte foundations and heavy powders to avoid exaggerating skin texture or fine lines. Avoid a thick and cakey makeup base at all costs, less is more! 

The best foundation for mature skin types are weightless foundations that look and feel like a second skin, such as the Active Glow Foundation. Active Glow is a mineral serum foundation that not only brightens skin, and provides a natural glow, but it is also supercharged with skincare actives: peptides, hyaluronic acid, squalane, licorice root extract, niacinamide, vitamin C and two forms of probiotics. Ultra-hydrating, skin plumping and collagen boosting are just some of the benefits this foundation provides your skin without settling into fine lines and wrinkles. 

A fabulous complexion is not hard to achieve with the right foundation. Work in thin layers and only apply extra product to areas that require a little extra coverage because you still want your skin to look like skin! 

Define and boost cheeks for a lift:

The best way to boost dull looking ‘lived-in’ skin is using blush applied strategically. The widely known trick of smiling to apply blush to the apples of your cheek is not the best way to apply blush as you age. It’s better to apply blush to the top of your cheekbones and blend upwards to create a noticeable lift. Choosing a colour of blush for mature skins comes down to your skin tone and preferences, as long as you are using a blush you will create a beautiful lit-from-within glow. Fairer skin tones tend to suit softer shades of pink, coral or peach, while medium and deeper skin tones look beautiful with warmer and brighter shades of pink, berry and rose. 

Eyebrows that frame the face:

Eyebrows are an important feature as they frame your face and eyes. As life goes on, our eyebrows naturally lose fullness, but you can enhance and define sparse brows with a simple, easy to use eyebrow pencil such as this Eyebrow Editor. A thin eyebrow pencil mimics the look of natural hair-like strokes to fill in sparse areas for a natural look. Defined eyebrows add a lifted look to the eye area for an overall more youthful appearance.

Need further help? You can fill out our consultation form for personalised product and colour recommendations, and feel free to leave us a note if you would like some help with makeup application.